Meru cabs launches new brand campaign ‘True Rupees Per Km’

The new campaign highlights Meru’s brand proposition of providing honest and trustworthy services to the customers.

Meru Cabs’ latest campaign, ‘True Rupees Per Km’ was launched on July 21st, 2016 in Delhi, Mumbai and Bangalore. This was followed by a national launch across 9 other places including Hyderabad, Chennai, Kolkata, Ahmedabad, Jaipur and Pune.

Taking into account the fact that customers have limited knowledge on how their fare is calculated and sometimes end up paying a higher value than promised, Meru Cab came up with the aim to provide honest and trustworthy services.

‘Our new campaign ‘NO hidden, NO Surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication,’ said Mr. Suddhartha Pahwa, CEO of Meru Cabs.

More about the campaign:

The brand campaign has been created and executed by Enormous Brands along with OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels. Meru will be offering a 20% instant discount offer (with no upper limit on the discount amount) using code TRUE on Meru Cabs mobile app till 31st August 2016. All the offer details are available on its website.