Yes Bank implements Karix Mobile’s Actionable Messaging Platform to deliver micro-experiences without traditional apps.
Karix Mobile, one of the leading solution providers of Unified Communications announced their association with Yes Bank for powering Yes Bank’s recent app-less banking roll-out. As part of their digital transformation strategy, Yes Bank adopted Karix Mobile’s actionable messaging platform to deliver app-less banking to its customers. This platform allows Yes Bank to deliver a suite of services to its customers over the mobile browser using progressive web-app technology.
The challenge for Yes Bank and the banking industry today is to get their customers to download their various apps for internet banking. Using Karix’s platform Yes Bank’s customers can now launch browser-based, chat-like applications with actionable buttons, to do basic banking transactions. The platform can integrate data, applications and channels seamlessly, allowing Yes Bank to deliver multiple micro-experiences over various mobile channels such as SMS, WhatsApp, etc.
Yes Bank can now offer improved customer journeys to ensure problems are addressed with minimum response time at the first instance, resulting in a higher level of customer satisfaction. Yes bank can easily direct their queries to self-service modules via a link over SMS, or their existing chat-bot or WhatsApp, thereby empowering customers, improving response times and reducing the load on their customer service team. Extensive out-of-the-box business functionalities also support corporate, trade finance and other treasury related workflows.
The USP of Karix Mobile’s actionable messaging platform is that it combines push timeline based messaging with PWA technology that enables the actionable UI to use the device’s native features such as the camera, location services, fingerprint scanner etc. to provide personalized banking services, location-based services with reliable security like Two Factor Authentication (2FA), pattern and PIN.
Digitally advanced enterprises, such as Yes Bank that realize the importance of creating relevant micro experiences and shifting focus from products to customer demand and behaviour are more likely to survive in an ‘app-less’ world. As an early adopter of Karix’s advanced first-of-its-kind ‘customer engagement platform’, Yes Bank has positioned itself as a digital leader with the ability to integrate technology to transform the way customers and banks interact.