Saturday, Jul 04, 2020 | Last Update : 09:57 PM IST

102nd Day Of Lockdown

Maharashtra1929901046878376 Tamil Nadu102721583781385 Delhi94695656242923 Gujarat34686249411905 Uttar Pradesh2579717597749 West Bengal2048813571717 Telangana2046210195283 Karnataka197108807293 Rajasthan1925615352443 Andhra Pradesh176998008218 Haryana1550911019251 Madhya Pradesh1410610815589 Bihar11457848888 Assam9800632814 Jammu and Kashmir76954856105 Odisha7316535333 Punjab56683989149 Kerala4594243626 Chhatisgarh3065241414 Uttarakhand2791190937 Jharkhand2339160512 Tripura140110931 Manipur13166390 Goa11984783 Himachal Pradesh9796179 Puducherry73930112 Nagaland5351820 Chandigarh4593956 Arunachal Pradesh252751 Mizoram1601230 Sikkim101520 Meghalaya50421
  Technology   In Other news  13 Mar 2019  Karix Mobile enables Yes Bank to deliver app-less banking to their customers

Karix Mobile enables Yes Bank to deliver app-less banking to their customers

THE ASIAN AGE
Published : Mar 13, 2019, 6:12 pm IST
Updated : Mar 13, 2019, 6:12 pm IST

Yes Bank implements Karix Mobile’s Actionable Messaging Platform to deliver micro-experiences without traditional apps.

Yes Bank can now offer improved customer journeys to ensure problems are addressed with minimum response time at the first instance, resulting in a higher level of customer satisfaction.
 Yes Bank can now offer improved customer journeys to ensure problems are addressed with minimum response time at the first instance, resulting in a higher level of customer satisfaction.

Karix Mobile, one of the leading solution providers of Unified Communications announced their association with Yes Bank for powering Yes Bank’s recent app-less banking roll-out. As part of their digital transformation strategy, Yes Bank adopted Karix Mobile’s actionable messaging platform to deliver app-less banking to its customers. This platform allows Yes Bank to deliver a suite of services to its customers over the mobile browser using progressive web-app technology.

The challenge for Yes Bank and the banking industry today is to get their customers to download their various apps for internet banking. Using Karix’s platform Yes Bank’s customers can now launch browser-based, chat-like applications with actionable buttons, to do basic banking transactions. The platform can integrate data, applications and channels seamlessly, allowing Yes Bank to deliver multiple micro-experiences over various mobile channels such as SMS, WhatsApp, etc.

 

Yes Bank can now offer improved customer journeys to ensure problems are addressed with minimum response time at the first instance, resulting in a higher level of customer satisfaction. Yes bank can easily direct their queries to self-service modules via a link over SMS, or their existing chat-bot or WhatsApp, thereby empowering customers, improving response times and reducing the load on their customer service team. Extensive out-of-the-box business functionalities also support corporate, trade finance and other treasury related workflows.

The USP of Karix Mobile’s actionable messaging platform is that it combines push timeline based messaging with PWA technology that enables the actionable UI to use the device’s native features such as the camera, location services, fingerprint scanner etc. to provide personalized banking services, location-based services  with reliable security like Two Factor Authentication (2FA), pattern and PIN.

Digitally advanced enterprises, such as Yes Bank that realize the importance of creating relevant micro experiences and shifting focus from products to customer demand and behaviour are more likely to survive in an ‘app-less’ world. As an early adopter of Karix’s advanced first-of-its-kind ‘customer engagement platform’, Yes Bank has positioned itself as a digital leader with the ability to integrate technology to transform the way customers and banks interact.

Tags: karix mobile, yes bank