While every year fbb brings special Pujo collection to shoppers, this year brand has roped in Kolkata trams to turn into fashion stores.
Kolkata: Durga Pujo, one of the most celebrated festivals, finds everyone indulging in a lot of shopping.
While every year fbb brings a special Pujo collection to these shoppers, this year the brand will be taking its collection launch a notch higher.
The city will see its first fashion-on-wheels, as fbb creates the World's First Glam Tram in the City of Joy.
This is the first time that an event of this stature is being organised, where the iconic Kolkata tram transforms into a fashion store on wheels. The tram will ride around the city for 45 days and has already started plying from September 10.
This treasure trove for fashion was unveiled at Nanopukur tram depot in Mallick bazaar, where fbb’s festive collection was revealed. A grand fashion show, with popular actress Mouni Roy as the showstopper, was the highlight of the glamorous celebration on September 10, 2018 at 6:30pm.
“Pujo is when the City dons a whole new level of energy. People are out shopping for the right festive wear to get ‘Pujo ready’. At fbb, we are constantly trying to come up with newer ways to make this auspicious time even more special and memorable for the people here. After all, it’s not only about making fashion available to all but also about contributing towards creating happy moments and memories in every household,”said Mr Rakesh Biyani, Joint MD, Future Retail Ltd.
The brand will also run exciting offers across all the important days during Pujo (#saptmiwithfbb, #ashtmiwithfbb, #navamiwithfbb, #dashmiwithfbb), where it will celebrate top 100 shoppers each week by awarding them free shopping at fbb, and get users to register and get exclusive offers.