Tuesday, Apr 30, 2024 | Last Update : 06:43 AM IST
IKEA constructs replica of a Syrian home inside flagship store
The ‘price tags’ attached to the different house objects reveal information about the disastrous situation in the country.
The current civil war in Syria has not only greatly damaged the country but is also responsible for the biggest refugee crisis in present times. It can be easier for people fortunate enough to live in peaceful places to not be aware about the devastation faced by millions of people in some faraway part of the world. So, popular furniture brand IKEA built a replica of the average Syrian home in its flagship store to raise funds for suffering Syrians.
The broken-down home installation tells the story of Rana. She has to live in a small apartment constructed out concrete blocks that she shares with her family of nine. The ‘price tags’ attached to the different house objects actually give out information about the disastrous humanitarian situation in Syria.
In just two weeks that the display was up, over 80,000 people visited it. The campaign was successfully able to raise 22 million Euros for the Red Cross in Syria, according to AdFreak.
