Sunday, Dec 05, 2021 | Last Update : 06:39 AM IST

brands

Here is how you can get to know brand authenticity

How do you know if your brand is authentic or not?

29 Jul 2019 10:54 AM

Brands losing buying focus

Only five per cent or 541 brands have increased their buying propensity over last year.

27 Mar 2019 1:38 AM

Central to cross Rs 3000cr topline in FY'19

Central, possibly the only fashion retail chain yet to log on to the e-commerce bandwagon, said it will remain offline.

16 Feb 2019 5:17 PM

The secret to being cool: Try smiling

The study showed that participants had a less favourable impression of the brand when the models were inexpressive.

13 Apr 2018 6:47 PM

It’s a brand-new story

A microscopic view of the newest trend in the ad world reveals why commercials are doing away with popular faces in favour of owners or employees.

04 Sep 2017 12:10 AM

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Relationships may be in trouble if partners like different brands

Most couples won't break up over brand incompatibility, but it leads to the low power partner becoming less and less happy.

15 Aug 2017 7:26 PM

Fast moving India and it's hit goods

A candy, a drink from the ’80s, a balm for pain are a few select examples of Indian FMCG prowess.

12 Apr 2017 1:57 AM

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