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Furlenco to serve US customers

| SHADMA SHAIKH
Published : Dec 18, 2015, 2:27 am IST
Updated : Dec 18, 2015, 2:27 am IST

Relocating from the US and finding furnishing your home a hassle, especially trying to replicate the furniture you had back in the States

Relocating from the US and finding furnishing your home a hassle, especially trying to replicate the furniture you had back in the States Online furniture rental company Furlenco might just be able to make your life a bit easier. Furlenco is set to tie up with U.S-based furniture rental company CORT to serve its customers when they return to India. a U.S-based furniture rental company.

The partnership will “enable both companies to exchange services for their customers,” Furlenco's founder and CEO Ajith Karimpana told Deccan Chronicle.

“We are in the process of finalizing the agreement to be official India partner for CORT and serve their customers in India,” Karimpana said.

“At first level of this alliance, we will take care of their customers who move to India and are looking for rental furniture,” he said. Karimpana, an ex-Goldman Sachs professional had started Furlenco in 2012 after he faced challenges in relocation when he moved from U.S to India. Slow to pick up with initial resistance for the concept on renting an entity like furniture — which is something that passes on to generations in Indian homes — Karimpana says that Indian youth are gradually accepting it because the idea of being tied down to anything permanently doesn’t appeal to them.

Since March this year, the company has expanded its presence from 180 houses to over 2500 houses in December. With their alliance with CORT, Furlenco hopes to rope in more customers in the country. They have recently expanded operations in Mumbai and plan to launch in Delhi, Pune and Hyderabad soon.

CORT, mainly into corporate, students and event rentals has its presence through partnerships in over 75 countries across America, Europe, the Middle East, Africa, and Asia. “Through the alliance we hope to get access to global network of furniture rental companies. CORT has a wide network. We would like to leverage that as much as possible,” Karimpana said.

Furlenco has also partnered with online housing portals, NestAway and GrabHouse, where they provide "Furlenco-furnished houses" for their customers. The deal is expected to be inked by March next year, he said.

Location: India, Karnataka, Bengaluru