Expression through art

Avantica Hemanth is a young entrepreneur and artist, whose passion for art and creating something of her own, has created LIMN Designs — a quirky, beautifully crafted stationery and tote bags brand. The word ‘limn’, means to depict something in the form of art — which she executes it perfectly through artsy notebooks, jotters and even recipe cards.

Top and bottom — products at LIMN

Talking about how she was drawn to art, Avantica says, “My grandmother and mom are artistic and I’ve always been surrounded by art since I was a toddler. It helps me show my emotions — be it a happy or sad painting/sketch — illustrating is something that I can never stop doing because it takes me to my own world of colour.”

Opening up about the inception of LIMN she says, “I call myself an accidental entrepreneur because LIMN was formed overnight. I quit my ad agency job spontaneously one day, and pitched the idea to my father. With my parents backing me up and giving me the confidence that I needed, I knew I could do it! I had been making patterns and painting for as long as I can remember and I thought, ‘if not now, then when?’”

The artist who is currently working on more vibrant patterns and releasing a line of five-subject notebooks, has received great feedback on her work and says that it makes all her sleepless nights of painting and creating patterns feel worth it. “I see more funky stationery in the future, because who can ever have enough of stationery?” she asks. “I’ll be going to Australia next year to do my masters in Design to broaden my design perspective and make better designs and products.”

Avantica leaves us with some great advice for young entrepreneurs, “Be patient and all your hard work will eventually pay off. I’m blessed to be doing what I love to every day. All this happened because I really put in a lot of effort and of course, because of my parents.”