Monday, Aug 10, 2020 | Last Update : 08:03 AM IST

139th Day Of Lockdown

Maharashtra51533235171017757 Tamil Nadu2969012386384927 Andhra Pradesh2278601387122036 Karnataka178087939083198 Delhi1454271305874111 Uttar Pradesh122609726502069 West Bengal95554671202059 Bihar7972051315429 Telangana7949555999627 Gujarat71064542382652 Assam5883842326145 Rajasthan5249738235789 Odisha4592731785321 Haryana4163534781483 Madhya Pradesh3902529020996 Kerala3433121832109 Jammu and Kashmir2489717003472 Punjab2390315319586 Jharkhand185168998177 Chhatisgarh12148880996 Uttarakhand96326134125 Goa871259575 Tripura6161417641 Puducherry5382320187 Manipur3752204411 Himachal Pradesh3371218114 Nagaland27819048 Arunachal Pradesh215514823 Chandigarh151590425 Meghalaya10624906 Sikkim8664971 Mizoram6082980
  Business   Economy  23 Oct 2019  Govt, industry must collaborate for digitisation of kirana stores: Report

Govt, industry must collaborate for digitisation of kirana stores: Report

PTI
Published : Oct 23, 2019, 12:29 pm IST
Updated : Oct 23, 2019, 12:29 pm IST

It also said there is a need to focus on rural markets as overlooking of non-urban centres may lead to undesirable results.

The report said traditional and modern retail, including e-commerce, have their own merits that must be integrated to provide a common platform.
 The report said traditional and modern retail, including e-commerce, have their own merits that must be integrated to provide a common platform.

New Delhi: The government and industry must collaborate for digitisation and modernisation of kirana stores as they are major part of the Indian retail sector, according to a Deloitte report.

It said traditional and modern retail, including e-commerce, have their own merits that must be integrated to provide a common platform.

 

As retail markets are evolving from 'bricks-and-clicks' to an intermix model, the brands must use multiple channels to ensure a seamless shopping experience for consumer across all channels, the report added.

"Kirana stores form a major part of the Indian retail and will continue to do so in the near future. Thus, the government and the industry must collaborate for their digitisation and modernisation," the report added.

It also said there is a need to focus on rural markets as overlooking of non-urban centres may lead to undesirable results.

"The strategies must be devised to cater to the demands of all the target segments," it said adding brands need to invest in modern technology, including IoT, artificial intelligence and data analytics throughout the value chain to effectively engage with customers.

 

Further, it said that personalised advertisements, and leveraging modern technologies can help brands in the retail sector to engage effectively with their consumers.

"Social media sites, company websites, blogs, emails, phone calls and texts, in-store communications, and other physical and online touch points should be used," it added.

Another major trend is need for the vernacular content to cater to the consumers' needs, the Deloitte-Ficci report said.

Tags: digitisation, government, industry, kirana stores, kirana, retail, e-commerce
Location: India, Delhi, New Delhi