Samsung Bixby AI is S Voice’s upgrade: Report

Last year, Samsung announced the acquisition of Viv Labs, a firm run by a co-creator of Apple’s voice assistant Siri. A month later, the smartphone giant confirmed to launch an artificial intelligence digital assistant service for its upcoming Galaxy S8 smartphone. Many speculated that the rumoured Samsung’s voice assistant Bixby will be based on Viv Labs program, but it will not be.

According to a report by Wall Street Journal, Bixby will be an upgraded version of Samsung’s S Voice rather than an artificial intelligence program running on Viv Labs’ technology.

An earlier report claimed that Bixby is designed to “answer voiced question from users” and Samsung could include a hardware button dedicated to it.

Moreover, a trademark application filed by Samsung with European Trade Mark and Design Network has reportedly revealed Bixby’s logo.  In the filing, the logo resembles the alphabet ‘B’ as well as the numerical ‘8’.

“It will represent smartphones, mobile telephones, portable computers, tablet computers, interactive computers software enabling exchange of information, software for searching and retrieving information across a computer network, software to enable the provision of information via communication networks and so  on,” the description in the trademark application reads.

The Galaxy S8 is expected to be launched at a separate event in New York on March 29.