23-year-old stylist Anam Mirza talks about her fashion venture and working with her celeb sister, tennis player Sania Mirza!
She has no huge fan following or a gallery to cheer like her older sister and India’s tennis champion, Sania Mirza does. But this young stylist from Hyderabad, Anam Mirza, along with her husband, Akbar Rasheed, is all set to launch the third season of the exhibition, The Label Bazaar, in namma ooru. In a candid chat, Anam talks about how she manages her work and studies, coping up with the extremely competitive fashion industry and more.
Showcasing everything to do with fashion under one roof — accessories, ethnic wear, shoes to bags and beauty products — The Label Bazaar (TLB) is a shopaholic’s dream.
“Though there are a lot of exhibitions happening in Indian cities, the visitors don’t get a chance to meet the designers. So, when we launched TLB earlier last year, the idea was to bring in designers, who are not accessible to that particular city. And through this, you can see a display of designers you have never seen before,” Anam opens up about TLB’s genesis.
A stylist by profession, Anam says that the fashion industry is thriving and pushing its boundaries. “We have to be updated, keep improvising and also come up with quirky innovations to sustain in this industry. Fashion is changing every minute and it’s something I am really passionate about. I am also researching on new designs and designers every other day. This keeps me abreast of the fashion trends across the country,” says the 23-year-old.
Signing the country’s sporting beauty and her sister Sania Mirza, as their brand ambassador is one of the benchmarks of TLB. Anam, who styles Sania for events, says, “It has become easier for me to style Sania. I know her body type, what she likes, what colours and styling will suit her and so on. She is one of my favourites and it is fantastic to work with her.”
Talking about working with her husband, Akbar, Anam shares, “We do have a lot of arguments and opinions on different things. We both have our own tastes and do what is good for the business. That said, it is always good to work with someone you know well — we enjoy each other’s company.”
A final year master’s student in journalism and PR, Anam says that Chennai has become very open to changes in fashion. “I think Chennai is one of those cities that can easily adapt to any form of fashion. Before coming to the city, we researched and found that Chennaiites love cotton, linen and ikat prints. Also, the weather here makes people choose light clothes with subtle colours.”
(The Label Bazaar launches in Chennai on April 15 at the Taj Coromandel)