Maximising presence of creators on YouTube

Online channels like The Viral Fever (TVS) and All India Bakchod (AIB) have taken YouTube by storm with their creative contents and growing subscription base. However, many of the content creators aren’t that lucky often failing to reach their target audience and generate the desired revenues. This provided an opportunity for young professionals like Subrat Kar, Nishant Radia and Ajay Mishra, who wanted to create something new.

Banking on their past experience in data analytics and product development with multiple firms, the trio launched Vidooly, India’s first YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximise their YouTube organic views, build an audience base and earn more revenues.

“The biggest challenge faced by a content creator is to reach the right audience,” said Mr Kar adding that many a times, such contents escapes the eyes of online consumers due to many reasons. The software suite developed by Vidooly according to Mr Kar has many advanced features. “Our software offers multiple features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behaviour analysis and influencers collaboration among others,” he added.

Since it’s beta launch in November 2014, Vidooly has added over 2,000 individual YouTube channels across the globe to their list of customers. The company’s software suite is being used by over 10,000 content creators and has 50 million plus subscriber data and 25 million plus daily viewership data.

“We are now a truly global company made in India,” said Mr Kar pointing out that 80 per cent of its customers are from outside India. “The aim is to become ‘the Nielson of online video’,” he added.

In 2015, the company secured $1 million funding from Bessemer Venture Partner (BVP), a Silicon Valley-based firm that invests in early stage ventures. Vidooly is currently holding discussion with potential investors for another round of funding.

Mr Kar said the company provides 15-day trial run free of cost to its customers. “Beyond 15-days, we charge them based on the features they require. It varies from $9 per month to $3,000 per month,” he said.

Vidooly is now planning to expand its scope by providing cross video platforms. But the key challenge according to Mr Kar is to attract and retain talent. It currently has about 40 employees and plans to scale up to 100 in 1-2 years.