Bangalore man clicks wife’s picture on iPhone 6, becomes global Apple ad

Ashish Parmar’s photograph can be spotted on Apple ad billboards in India and abroad.

On Diwali 2015, Ashish Parmar, a Bengaluru-based photographer, was celebrating the day with his family, and capturing the festivity on his camera, he took a random shot of his wife holding a diya in her hand from his iPhone 6S. Like most of us would do, he posted that picture on Instagram and hashtagged it #ShotOniPhone6S.

However, the shot that was ‘random’ for Ashish Parmar, impressed the Apple Inc, and was chosen by them among 53 photos clicked across the globe on the iPhone 6S. The images selected will be used by Apple for its ‘Shot on iPhone 6S’ campaign. To add to that, Parmar is the only Indian whose photograph will feature on the campaign.

Ashish Parmar’s photograph can be spotted on Apple ad billboards in India and abroad.