Forget Vivo, Gully Boy Ranveer Singh puts Xiaomi in his pocket

Film stars endorsing brands to influence the consumers is not a new stunt, and they seem to have a higher impact on the young crowd who follow their favourite fans for everything — from their hairstyle to their wardrobe. After finishing his term with Vivo in India, Ranveer Singh will now use Xiaomi’s smartphones ahead. The company has enrolled him into their next smartphone launch by making him the brand ambassador for Redmi.

Xiaomi India announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Ranveer also showcased the yet to be launched Redmi Note 7 in a free-spirited web film.

Ranveer joins the Xiaomi India family, and will be responsible for bringing the disruption factor across the entire Xiaomi smartphone series. Ranveer’s announcement sees him being introduced in a web film in which he is showcasing Redmi Note 7 while dancing his heart out to the track ‘I am sexy and I know it’. The web film in the end reveals Ranveer and Xiaomi’s association as Manu Jain, MD of Xiaomi India calls Ranveer and the two confirms the alliance.

Ranveer Singh is the one of the biggest superstar of this generation and has showcased his brilliance and versatility as an actor in Bollywood. He has recently delivered three back to back blockbusters with Padmaavat, Simmba and Gully Boy. Ranveer Singh has a national appeal that cuts across all age-groups which has given him an irresistible brand equity.