Publicis Sapient will function as a digital partner, utilizing the best of Microsoft’s intelligent Cloud-based security and data solutions.
Publicis Sapient, the digital business transformation hub of Publicis Groupe, and Microsoft, has today announced their partnership supporting the launch of the world’s first end to end digital trade bank, Anglo-Gulf Trade Bank. The two businesses aided in the creation of the entirely new bank by providing it with implementation strategy, technology and client experience from the outset.
Anglo-Gulf Trade Bank (AGTB) will offer a transformational service in the sector by providing a superior client experience and addressing the challenge of creating a revolutionary digital banking solution that helps bridge the trade finance gap. Publicis Sapient will function as a digital partner, utilizing the best of Microsoft’s intelligent Cloud-based security and data solutions, making the entity the very first trade bank that is fully digital from the outset and built on data to provide a single view of the client and all banking operations.
Trade finance is currently only an option for the few - mostly large multinationals - leaving a trade-financing gap for SMEs who cannot access it, which is estimated at USD 1.5 trillion (Asian Development Bank’s 2017 Trade Finance Gaps, Growth, and Jobs Survey). This means a tremendous loss of economic growth potential internationally. By overcoming barriers to conventional trade finance and banking, global GDP could increase by nearly 5 per cent and trade by 15 per cent.
Publicis Sapient and Microsoft, we are able to collaborate and take advantage of their best-in-class capabilities to harness the latest technological advances. In building a fully cloud-based and data-driven enterprise we aim to improve cross-border trade finance and stimulate collaboration within a growing trade ecosystem. Together we are fixing trade finance.”
Utilising leading-edge technologies, it offers client-centric trade banking services to a broad range of corporate clients to dramatically reduce costs, risks and improve efficiencies in the financing of trade. Headquartered in the Abu Dhabi Global Market (ADGM) financial centre, based in the capital city of the United Arab Emirates, with additional offices to follow, Anglo-Gulf Trade Bank will facilitate trade between the Middle East, Asia and the UK.