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  Technology   In Other news  29 Dec 2019  Spotify to pause political ads on its platform

Spotify to pause political ads on its platform

ANI
Published : Dec 29, 2019, 3:18 pm IST
Updated : Dec 29, 2019, 3:18 pm IST

Spotify has announced that it will pause political advertising in early 2020

At the moment, it will only pause political ads in the US as it doesn't run such ads in other countries. (Photo: ANI)
 At the moment, it will only pause political ads in the US as it doesn't run such ads in other countries. (Photo: ANI)

Spotify has announced that it will pause political advertising in early 2020 in its ad-supported tier, and original and exclusive podcasts.

The move is attributed to the lack of necessary level of robustness in the company's processes, systems, and tools to responsibly validate and review such content, Spotify told Ad Age in a statement.

 

Spotify promises to reassess its decision over time. At the moment, it will only pause political ads in the US as it doesn't run such ads in other countries.

Tags: spotify