Wednesday, Dec 08, 2021 | Last Update : 01:25 PM IST

  Technology   In Other news  28 Sep 2018  Snapchat Collections will make shopping easier for you

Snapchat Collections will make shopping easier for you

ANI
Published : Sep 28, 2018, 1:51 pm IST
Updated : Sep 28, 2018, 1:51 pm IST

Called Collections, the new ad type allows brands to link their products without the need to swipe up on the ad and make the purchase.

These ads will appear between users' Stories and in the app's Discover section.
 These ads will appear between users' Stories and in the app's Discover section.

Snapchat is adding a new feature to its photo and video sharing platform which will make it easier for you to shop inside the app.

Called Collections, the new ad type allows brands to link their products without the need for users to swipe up on the ad and make the purchase, Mashable reported.

 

These ads will appear between users' Stories and in the app's Discover section. The idea is to keep users engaged and trigger the purchase reaction without them having to move away.

In addition to Collections, Snapchat also added a feature that allows users to buy on Amazon by pointing the Snapchat camera at an object around them.

Tags: snapchat, social media, photo sharing, snapchat update