Bigger tech giants such as Apple, Microsoft, Google and a few others also collect data for various reasons.
In a recent argument, Bose was at the centre of focus for allegedly spying on its users’ conversations via their headphones. The claim by lawyers stated that Bose was secretly collecting information about what the users are listening to when they are using the Bose Bluetooth headphones. However, it seems that it’s not the headphones, but the installed app that was the culprit.
Kyle Zak from Illinois claimed that his Bose headphones were collecting information without his knowledge every time he used the Bose companion app Bose Connect on his smartphone. The app allows Bose’s customers to interact with the headphones update software and also manage the devices connected with it at the time. If the user is listening to something, the details of the same were shown up on the app. This information is collected by Bose and sent to third party companies, including Segment, who facilitate data collection from web and mobile apps for further analysis. This could force action against Bose for illegal wire tapping.
Well, this is only a recent case with Bose and its Connect app. However, there are several apps that you already have installed that are probably collecting data about you, with or without your consent. While most of the data from these apps are usually sent back to the parent company for analysis and further development and improvement of their services, some may likely sell the data out to third-party companies for various reasons.
Developers of apps use this data information for many purposes. Tracking of data helps them analyse how many users are using it daily or monthly, how long they use it, what are they doing with it, and even how many don’t like using it and why. This can help developers know if their apps have issues, need additional features and helps with further app developments and incremental bug fixes and alike.
Bigger tech giants such as Apple, Microsoft, Google and a few others are also collecting similar data from users under an anonymous tag. While the data would be used for advertising purposes, it is mostly used for other services such as personalisation, and for various other analysis needs.
While times are soon changing, we are seeing companies now more aggressive in protecting the privacy of their customers rather than customers from themselves, and also from law enforcement agencies, secret services and governments.
With inputs from The Conversation