Helo will also offer users on-site exclusive merchandise.
Navaratri, the nine-day celebration full of fanfare and excitement marks the beginning of the festive season across the country. Helo is launching its own Navaratri campaign from September 22 to October 8. Helo users can use the hashtags #Navaratri2019, #MyNavaratriMoments, #HappyNavaratriand #HappyDussehra while creating festive content, and sharing their Navaratri celebrations with friends, family and communities, in their own unique way and in their own language.
Bringing the communities together and allowing the users to connect with the wider community, apart from Gujarati, Helo is also launching its Navaratri campaign in six languages including Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi. The users can connect with their friends and share their experiences, favourite moments on Helo in real time.
As part of the campaign in Vadodara, Gujarat, Helo has partnered with United Way of Baroda, a non-profit organisation that supports communities and local NGOs to improve the quality of life of people in and around Gujarat.
Apart from encouraging Helo users in Gujarat to keep in touch with their wider community by sharing celebration moments, the ‘Helo Lounge’ will also have a mobile charging station to provide uninterrupted connectivity to festival goers. It will also offer Helo users on-site Helo exclusive merchandise, such as Neo Stickers and Neo Strips to add colors to your Garba and Dandiya nights.