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  Technology   In Other news  24 Oct 2019  Inshorts shares inspiring stores under new campaign

Inshorts shares inspiring stores under new campaign

THE ASIAN AGE.
Published : Oct 24, 2019, 5:28 pm IST
Updated : Oct 24, 2019, 5:28 pm IST

This shall celebrate change-makers and do-gooders from all walks of life, through a separate section called ‘feel good stories’ on the app.

Inshorts expects the overall campaign to inspire the youth of the Nation and spread positivity on the festival of Diwali.
 Inshorts expects the overall campaign to inspire the youth of the Nation and spread positivity on the festival of Diwali.

English news app Inshorts rolled out a specially curated news segment named #FeelGood on its platform. This shall celebrate change-makers and do-gooders from all walks of life, through a separate section called ‘feel good stories’ on its interface.

Owing to the uniqueness of the campaign, Inshorts IOS App has got featured on the AppStore, it said in a press release.

The individuals featured in their new campaign include-

Narsanna Koppula who has developed a sustainable - perma farm in Telangana, where plants evolve into forests and small animals and insects are welcome.

Danish Iqbal from West Bengal who has created an Urdu rendition of the Mahabharata using Dastangoi art form to reinforce the cultural harmony of India, playwright 

Christopher Rego is building a network of schools and hostels, to promote peace and education in the remotest parts of Northeast India.

YouthNet, a non-profit organization with a mission to help youth acquire knowledge, has helped around 1 lakh youngsters seek employment in Nagaland, a state with the highest unemployment rate in India.

Inshorts has leveraged their native advertising format- 60 word branded content on its app along with creative Fact cards and digital magazines to inspire and motivate the readers while the user swipes through the news on the app. 

With such an initiative, Inshorts expects the overall campaign to inspire the youth of the Nation and spread positivity on the festival of Diwali.

Tags: inshorts