Hashtag Challenge Plus adds a shoppable component to the hashtag.
The report states that, ByteDance's latest project, the brainchild of founder Zhang Yiming, follows its acquisition of a number of patents from Smartisan, a Chinese phonemaker, and subsequent recruitment of some of its staff.'
Social video app TikTok has launched a new feature that allows users to shop within the app as part of a sponsored challenge.
TechCrunch reported that the new e-commerce feature is called Hashtag Challenge Plus and adds a shoppable component to the hashtag.
There's also a separate tab that features an in-app shopping experience for products from the campaign. Kroger was the first brand to try out this new feature, in which the mobile-optimised website would open within TikTok.
Next Story