Sunday, Sep 22, 2019 | Last Update : 05:21 PM IST

TikTok allows in-app purchases with new Hashtag Challenge Plus

ANI
Published : Aug 21, 2019, 9:31 am IST
Updated : Aug 21, 2019, 9:32 am IST

Hashtag Challenge Plus adds a shoppable component to the hashtag.

There's also a separate tab that features an in-app shopping experience for products from the campaign.
 There's also a separate tab that features an in-app shopping experience for products from the campaign.

Social video app TikTok has launched a new feature that allows users to shop within the app as part of a sponsored challenge.

TechCrunch reported that the new e-commerce feature is called Hashtag Challenge Plus and adds a shoppable component to the hashtag.

There's also a separate tab that features an in-app shopping experience for products from the campaign. Kroger was the first brand to try out this new feature, in which the mobile-optimised website would open within TikTok.

Tags: tiktok