In India social media has become an impertinent tool not only for managing networking but also to improve brand recall.
Social media presence is increasingly becoming important for staffing companies to drive business as over 83 per cent corporates depend on this platform while deciding their staffing partner, says a report.
According to a report by Indian Staffing Federation, an apex body of flexi staffing industry in India, social media has become an impertinent tool not only for managing networking but also to improve brand recall.
Though corporates are depending on social media presence to make business partnership decisions, only 67 per cent flexi staffing companies consider social media as an important tool to engage with their customers for driving business.
A little over 17 per cent do not even use social media as an important marketing tool, the report said. Staffing companies, who have made social media marketing an important activity beyond just networking, have benefited mostly. The open arena to create high brand value with low investment is resulting in both vertical and horizontal growth into the client business for the top users.
"As important as it is to network offline with customers, it is also observed that, social media networking cannot be ignored anymore," the report noted.