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  Technology   In Other news  16 Oct 2018  Apple buys music analytics company Asaii

Apple buys music analytics company Asaii

REUTERS
Published : Oct 16, 2018, 7:26 am IST
Updated : Oct 16, 2018, 7:26 am IST

Apple’s deal to buy Asaii was worth less than USD 100 million.

The deal will assist Apple in competing with rivals Spotify.
 The deal will assist Apple in competing with rivals Spotify.

Apple Inc has acquired music analytics start-up Asaii, Axios reported on Sunday, citing sources, in a bid to strengthen content recommendations to its music users.

Apple’s deal to buy Asaii was worth less than $100 million, Axios reported, citing a source.

 

Asaii can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added.

Last month, Apple completed the acquisition of music discovery app Shazam, a deal to help it better compete with Spotify, the industry leader in music streaming services.

Apple and Asaii were not immediately available for comment outside regular business hours.

(Source)

Tags: apple music, asaii