IBM and Bluewolf launches new Salesforce practice

Global Salesforce consulting agency Bluewolf, an IBM Company, launched a new practice to drive digital transformation and customer experience locally in India with Salesforce, an American cloud computing company. This practice will leverage Bluewolf’s expertise and delivery capabilities in Salesforce, augmented intelligence (AI), and innovation strategy, combined with IBM’s cognitive and design-thinking, to help clients of any industry connect customer experience to value.

According to Bluewolf’s Annual State of Salesforce report, 88 per cent of IT professionals say the top two reasons their organisation use Salesforce is for customer acquisition and retention, above all other business goals. The increasing market demand for Salesforce demonstrates an equally compelling need for Bluewolf; as one of the platform's longest-standing Global Strategic Consulting Partners, with the scale and reach of IBM. Together, IBM and Bluewolf have expertise enabling design-driven transformation on Salesforce across sales, service, marketing, and IT.

The Bluewolf India Salesforce practice strengthens that commitment with a consulting approach that fosters co-collaboration between customers and industry experts. The practice brings specialised Salesforce Einstein and IBM Watson resources, data scientists, business process and integration leaders, and global delivery that prioritises customer experience at the core of every engagement, and enables quick innovation and full support of clients’ Salesforce journeys.

Last year, IBM and Salesforce announced a global strategic partnership to deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions. With the partnership, IBM Watson and Salesforce Einstein connect to enable a customer engagement across sales, service, marketing, commerce and more.