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Amazon takes aim on Skype with new video conferencing app

Amazon Chime provides a visual roster that allows users to see exactly who has joined, who is running late, and who can't make it.

Taking an aim on video calling apps like Skype, Amazon, under its Amazon Web Services, has launched a new video conferencing app for efficient business meetings.

The new app named Amazon Chime allows customers to start high-quality video and audio meetings with one-click, to host or join a meeting, chat, and share content and screens with a synchronized experience across desktops, iOS, and Android devices.

The app uses noise-cancelling wideband audio to deliver high-quality audio and crisp, clear HD video to make it easier to have real conversations in a meeting.

Instead of trying to type in those hard-to-remember multi-digit pins, Amazon Chime calls participants when it is time for the meeting to start and lets them join with a single-click. And, those who are running behind can tap a “running late” button to automatically notify everyone in the meeting.

Once in the meeting, Amazon Chime provides a visual roster that allows users to see exactly who has joined, who is running late, and who can’t make it. It also allows everyone to see who is talking or where background noise is coming from – no more barking dogs or loud typists – and anyone on the call can easily mute that participant.

When in a meeting, anyone can share their screen, instantly, without asking a host to “pass the ball,” or jump to a different application. For ongoing collaboration outside of meetings, Amazon Chime offers chat rooms that allow people to work together in a single place, securely storing chat history and files for ongoing reference.

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