Tuesday, Nov 12, 2019 | Last Update : 01:32 PM IST

Brand helping SMEs to multifold their Business this festive season

THE ASIAN AGE.
Published : Oct 14, 2019, 1:07 pm IST
Updated : Oct 14, 2019, 1:07 pm IST

To increase the sales this festive year than before there are companies helping e-commerce sector to multi-fold their business.

Businesses are going more on mobile, and this year most of the festive shopping will be done on smartphones than ever before.
 Businesses are going more on mobile, and this year most of the festive shopping will be done on smartphones than ever before.

The festive season is here and most brands, especially those in the e-commerce sector, are expecting business to pick up pace after a period of lull because of the economic slowdown in the last five months. Businesses are going more on mobile, and this year most of the festive shopping will be done on smartphones than ever before. E-commerce companies, which see a large chunk of their sales during the festive season, starts preparing for festive sales months in advance — ramping up logistics and hiring thousands of temporary workers to ensure timely delivery of products. But to increase the sales this festive year than before there are companies helping e-commerce sector to multi-fold their business.

Shopmatic

International e-commerce company Shopmatic is gives small businesses a chance to set up their digital shops. Despite e-commerce being the sunrise sector in India, not all SMBs, hobbyists, craftspersons, artisans and businesses have embraced the e-commerce route because of the upfront investment required and the perception that setting up an ecommerce business is difficult. To overcome this problem, Shopmatic has made its platform available for SMEs and aspiring entrepreneurs at the cost of only Rs 50 for 1 year. Customers can unlock the power-packed features of the Shopmatic platform to set up and manage their online store and only pay 3 per cent when they make a successful sale.

Admitad India

Admitad India provides digital marketing tools and techniques for advertisers looking to amplify their customer outreach and market visibility. Admitad also comes with newer affiliate solutions such as Admitad Lite that have been driving the constant increase in advertiser revenue through newer marketing channels. By eliminating the entry barriers into the affiliate marketing space, these tools are making it simpler for publishers to sign up for, explore, and deploy brand campaigns as affiliates.

PayNearby

PayNearby is a division of Nearby Technologies, one of India’s leading hyper-local fintech networks offering digital financial and non-financial services to underbanked segments of the population. PayNearby empowers retailers by offering digital services such as Aadhaar-based banking services, bank savings, bill payments, card payments, insurance services, and more to local communities. The company leverages AI, ML, and advanced analytics to create quick, simple, seamless, and efficient micro experiences that enable local retailers, referred to as ‘Digital Pradhans’, to provide these assisted hyper-local services.

Happy

Happy Loans provides customised loan offerings to micro-enterprise owners to meet their specific demands at the time of festivals. It assesses over 1,000 variables about the merchant to underwrite their micro business. Its credit model is based on the merchant’s level of business engagement with the partner, his behaviour towards borrowing, APIs, demographics, and business trends. If the merchant is doing healthy business with a partner, he is likely to get a big credit line from Happy Loans. It offers micro business loans that start at as low as Rs 2,000 for the duration as short as 30 days.

Tags: smses