Ayushmann joins realme India family identifying with the brand’s ‘Dare to Leap’ identity.
Realme has announced Ayushmann Khurrana as Captain realme India. Ayushmaan joins realme India family identifying with the brand’s ‘Dare to Leap’ identity, which he feels echoes with his ideology. As a National Film Award Winner for Best Actor 2019, Ayushmaan’s journey has been remarkable, as he dared to take a leap of faith with himself and his unconventional script choices.
The Bollywood artist will not only appear in an integrated marketing campaign around upcoming realme products such as India’s first 64MP quad-camera smartphone – ‘realmeXT’, but he will be the Chief realme Insider to work closely with realme’s camera team to improve image tuning and software optimization.
Realme is the fastest growing brand in India and has recorded a massive seven-fold growth. Its appeal amongst the youth has grown overwhelmingly and established its leadership position in the country. The value of realme offerings lies in making technology simple, quality-driven, affordable and within everyone’s reach, ensuring a premium feel.
Realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and end-user affordability has helped the young brand set multiple industry benchmarks and firmly establish itself as a domain leader in the fastest time.