Launches transformative functionalities that will help unleash the full potential of the Creative industry like never before.
Prime Focus Technologies (PFT) announces the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered the online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has undergone several changes since its acquisition by PFT in 2014, it now morphs into CLEAR with a host of bold new features that will transform the post-production processes.
The updated CLEAR revolutionizes content creation with brand new collaboration tools, upgraded performance, embedded MAM functionality, strong workflow management and the ability to handle Mezzanine/raw content. You can now drive post-production supply chain efficiencies like never before – ingest, delivery, Master QC, localization and Mastering can be easily managed and administered on CLEAR.
While they continue to be the premier solution for dailies, cuts, document management including scripts and schedules, CLEAR’s armoury of MAM features and tools delivers enormous possibilities. Upload, manage and create a cloud archive of your RAW or mezzanine (ProRes, DNX) production content (i.e. finals, screeners and marketing content), transcode to any format and deliver to your VFX vendors or your creative agencies to create trailers and promos. Easily view, manage – both scripted and unscripted content – or search for your content. Add comments, create clips and sizzle reels, collaborate with your post teams as soon as you start uploading content
And that’s just the start. Their transformational new features also include:
Used by 50% of US studios, the product now sports new powerful functionalities and is all set to power the US studios to unleash their full potential. PFT’s customer support continues to be the industry’s gold standard, scaling to meet the needs of customers around the world.