Saturday, Sep 21, 2019 | Last Update : 04:14 AM IST

Vivo announces partnership with Amazon for U-series of smartphone

THE ASIAN AGE.
Published : Sep 10, 2019, 4:51 pm IST
Updated : Sep 10, 2019, 4:51 pm IST

Vivo announced its collaboration with Amazon to unveil its first smartphone U10, under its brand new U-series portfolio on it first.

Its previous Z-series had also been sold exclusively online (Representational Image)
 Its previous Z-series had also been sold exclusively online (Representational Image)

Vivo announced its collaboration with E-commerce website Amazon yesterday to unveil its first smartphone U10, under its brand new U-series portfolio on it first. Its previous Z-series had also been sold exclusively online.

The company plans on using Amazon to better shape their product. “Our association with Amazon.in for our brand-new U-series portfolio will help us cater to the specific needs of our Gen Z customers,” said Nipun Marya Vivo’s Director of Brand Strategy, India.

The U10 will come with ‘Fast Charging in the box’ and according to the company will focus on providing a long-lasting battery and smooth and fast user experience. In a statement the company said it will be developed for millennials using customer insights shared by Amazon.in.

Tags: vivo