It eliminates the need for marketers to switch between multiple tools.
Intelligent Marketing Automation Platform MoEngage launched two new products at #GROWTH19, the company's annual digital growth marketing conference held on 7th March 2019 at Gurugram, India. The event was attended by CXOs of leading brands such as Airtel, PolicyBazaar, OYO, Treebo hotels, Oyo Rooms, Go ibibo, Bigbasket, Healthkart, and Matrix Venture Partners. MoEngage has launched an Industry-First Analytics Product that lets marketers run and optimize their campaigns in one place and an On-Messaging product that lets marketers craft consistent and personalized messages on their websites.
MoEngage Analytics, is an industry-first analytics tool that lets marketers create multi-channel campaigns, analyze data, identify specific problem areas and address them – all from within the same screen. It eliminates the need for marketers to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns.
Carrying forward the theme of personalization, MoEngage also launched On-Site Messaging product, that lets marketers deliver consistent and personalized messages to website visitors.
Digital marketing has changed the way businesses and brands market to their audiences. With an unprecedented access to consumer data and preferences, analytics and real-time communication have become the key drivers of growth. There are several digital marketing trends that keep evolving and digital growth leaders need to be aware of how they can harness technology. MoEngage's annual conference, #GROWTH is a platform that brings together digital growth marketers and product owners and enables them to freely exchange ideas, learn, and network.
The conference also witnessed an awards ceremony to honor thought leaders, industry pioneers and marketing professionals, for their contribution.