Amazon introduces 'StyleSnap' shopping recommendation feature
When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.
![Shoppers struggle to find styles they cant describe in words. Shoppers struggle to find styles they cant describe in words.](https://s3.ap-southeast-1.amazonaws.com/images.asianage.com/images/aa-Cover-l8uufh59rr68jaaqhgvht9ld34-20190606103604.Medi.jpeg)
Shoppers struggle to find styles they can't describe in words.
Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.
When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.
Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.
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