Friday, Apr 19, 2024 | Last Update : 05:17 PM IST
Amazon introduces 'StyleSnap' shopping recommendation feature
REUTERS
Published : Jun 6, 2019, 10:37 am IST
Updated : Jun 6, 2019, 10:37 am IST
When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.
Shoppers “struggle to find styles they can’t describe in words.
Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.
When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.
Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.
