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  Technology   In Other news  06 Jun 2019  Amazon introduces 'StyleSnap' shopping recommendation feature

Amazon introduces 'StyleSnap' shopping recommendation feature

REUTERS
Published : Jun 6, 2019, 10:37 am IST
Updated : Jun 6, 2019, 10:37 am IST

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.

Shoppers “struggle to find styles they can’t describe in words.
 Shoppers “struggle to find styles they can’t describe in words.

Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.

 

Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.

Tags: amazon, stylesnap, re:mars, app, shopping