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  Technology   In Other news  06 May 2019  Images of eyes can increase donations

Images of eyes can increase donations

ANI
Published : May 6, 2019, 3:02 pm IST
Updated : May 6, 2019, 3:02 pm IST

The researchers explained how eye images increase prosocial behaviour in humans.

Presence of the eye images increased donations by 48 per cent. (Photo: ANI)
 Presence of the eye images increased donations by 48 per cent. (Photo: ANI)

A new study has revealed that the presence of simple images of eyes can help increase charitable donations.

Researchers at the School of Biology, Newcastle University, conducted an 11-week experiment in a supermarket where they displayed charity collection buckets with either eye images or control images and found that presence of the eye images increased donations by 48 per cent.

 

In the research paper titled, 'Eye Images Increase Charitable Donations: Evidence From an Opportunistic Field Experiment in a Supermarket,' the researchers explained how eye images increase prosocial behaviour in humans.

Tags: study, eyes, images, donations