Netflix has known for its catchy tongue-in-cheek tweets; however, this year, they have far outdone themselves.
With 2020 just beginning, we don’t expect to see the contender for the best tweet of the year this soon. However, Netflix India has hilariously joked its way into over 675K likes and over 146K mentions.
As per a report by Inc., Netflix while laughing about it is also reportedly fighting against it.
The “it” in question is the widespread practice of sharing Netflix accounts and usually, it goes something like this — A person pays for a Netflix subscription, and members of the household use the same login credentials to access Netflix on multiple devices.
Then this same account gets shared at a friend’s house and quite rapidly, the same Netflix account is used by multiple people and at times across the globe. In short, you have a whole bunch of people taking advantage of a single Netflix login even though they don’t live in the original user’s household.
For the longest time, Netflix tolerated this sharing of logins and a few years ago, Netflix CEO Reed Hastings said that it was “something you have to get used to."
Recently, Netflix has been reportedly looking to shake up this practice as they believe that a massive 10 per cent of their consumer base is those who are watching their service for free. This adds up to about USD 135 million in lost revenue.
The report states that “Netflix is also part of an industry group called the Alliance for Creativity and Entertainment that is going after "improper password sharing" in the new year.”
However, Netflix knows how to joke.
So when a Twitter user in India posted an obviously fake offer — “free Netflix subscription for six months" if you'd just be one of the first 10,000 people to call a certain telephone number; Netflix India replied in the best way possible, “This is absolutely fake. If you want free Netflix please use someone else's account like the rest of us."
This is absolutely fake. If you want free Netflix please use someone else's account like the rest of us. https://t.co/PHhwdA3sEI— Netflix India (@NetflixIndia) January 4, 2020
This tweet by Netflix has gone completely viral and Netflix has a knack for having a strong Twitter game. It isn’t easy being funny, relevant, and viral and also having to play safe and consistent especially since they are a major brand.
One thing is for sure, Netflix is just winning with its latest tweet and we are standing up and applauding.