This brand change is a way to better communicate their ownership structure to the people and businesses.
Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities and grow businesses.
Today, they are updating the company branding to be clearer about the products that come from Facebook. They’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its branding.
The new branding was designed for clarity and uses custom typography and capitalization to create a visual distinction between the company and app.
People should know which companies make the products they use. Their main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.
They started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June Facebook began including “from Facebook” within all of its apps. Over the coming weeks, Facebook will start using the new brand within its products and marketing materials, including a new company website.
This brand change is a way to better communicate their ownership structure to the people and businesses who use Facebook’s services to connect, share, build community and grow their audiences.