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  Technology   In Other news  01 Mar 2018  Amazon Music with Alexa support launched

Amazon Music with Alexa support launched

REUTERS
Published : Mar 1, 2018, 9:01 am IST
Updated : Mar 1, 2018, 9:01 am IST

Amazon Prime Music will be available at no extra cost to members of Prime and supports Alexa voice search.

The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $115 million in new funding, and Apple Inc’s music service.
 The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $115 million in new funding, and Apple Inc’s music service.

Amazon.com has launched its music-streaming service in India, its latest offering to drive customers to shop more on its flagship e-commerce platform.

Amazon Prime Music will be available at no extra cost to members of Prime, the world’s largest online retailer’s customer loyalty plan that costs an annual Rs 999 ($15.30) and offers faster deliveries, access to early deals and a subscription to its video streaming service.

“Our entire music organisation — Seattle, San Francisco, Bangalore, Mumbai — we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters.

The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $115 million in new funding, and Apple Inc’s music service.

Amazon sees big growth potential in India and had committed to investing $5 billion in the country.

The Seattle, Washington-headquartered company is engaged in a high-stakes battle with home-grown Flipkart for a bigger piece of India’s fledgling online retail market that Morgan Stanley expects to grow to be worth $200 billion in a decade.

Tags: amazon, prime music, streaming