Videocon unveils EyeconiQ Engine Smart TVs in India

EyeconiQ Engine technology is claimed to produce up to 100 per cent colours visible to human eye.

Consumer technology manufacturer Videocon has launched a new range of EyeconiQ Engine Smart televisions in the Indian market. The new series comprises of three screen sizes — 80cm (32-inches), 98cm (40-inches) and 108cm (43-inches), and will be available in a price range between Rs 32,990 to Rs 46,990.

The new range of Videocon TVs use Google’s Android as their operating system. Consumers can enjoy instant access to everything, from broadcast TV and Internet content to apps, games and more. The company claims that the EyeconiQ Engine technology produces superior visuals with 100 per cent colours visible to the human eye, focusing particularly on skin tones. “The amorphous tri-layered chip, coated with a pure form of green and red pigment, is the reason why Eyeconiq reproduces up to 100 per cent true and vibrant colours,” claims the company.

Talking about the new range, Mr Rajesh Rathi, Business Head, Videocon said, “Our in-house R&D has created a groundbreaking smart television that enriches the viewer’s experience like never before. With this, the industry has entered into a new era in television. With the growing integration of television and internet, Videocon wanted to offer a really ‘smart’ product that consumers can use to view content both directly and via the internet.”


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