Under 5K retail price segment in offline channel smartphone brand, 2 out of 3 smartphones were from itel.
itel, one of the fastest and leading mobile phone brands in India from TRANSSION has become the no 1 smartphone brand in less than 5K price segment for offline channels as per the counterpoint research report for Q3 2019. Basis the industry research, under 5K retail price segment in offline channel smartphone brand, 2 out of 3 smartphones were from itel which reiterates brand’s vision of right to progress for its consumer base. In the feature phone segment, itel climbed up to the number two position with 16 percent market share for its value-added feature phone offerings.
The latest achievements in the brand’s ongoing success story has been attributed to its singular objective of democratizing technology for mass market consumers making it accessible and affordable. With budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programmes with localized communication approach.
The itel family is growing stronger and has recently reached a landmark of 5 Crore+ happy customers in just over three years of its operation in India which is a testimonial of its commitment and growth in India.
Ahead of this festive season, the brand also announced the its new and upgraded A46 2GB + 32GB at an affordable price point of INR 4,999 which comes with a free oraimo HD Earphone and a protective silicon back cover. itel’s affordable and stylish smartphone portfolio has been designed to deliver a premium mobility experience and is equipped with futuristic features such as AI based dual camera, dual 4G VoLTE compatibility, multi-use fingerprint sensors, enhanced security measures through face unlock technology amongst others.