Monday, Aug 19, 2019 | Last Update : 02:12 PM IST

Fossil announces The Archival Series

THE ASIAN AGE
Published : Mar 21, 2019, 5:26 pm IST
Updated : Mar 21, 2019, 5:28 pm IST

This limited edition series launches alongside a global retrospective: The (R)Evolution of the Fossil Watch.

To mark the significance of this announcement, Fossil is debuting its first-ever brand retrospective: The (R)evolution of the Fossil Watch.
 To mark the significance of this announcement, Fossil is debuting its first-ever brand retrospective: The (R)evolution of the Fossil Watch.

Fossil has launched The Archival Series—a limited edition re-release of some of its most-loved timepieces. The Archival Series celebrates the most coveted and iconic watch designs from the last decades and allows new and existing fans alike to discover a fresh (or classic) favourite to add to your collection.

There will be archival launches throughout 2019 starting in May, with a drop almost every month through the end of the year.  This series represents Fossil’s affinity for its beloved nostalgic timepieces while giving modern interpretation to the brand’s long history of unique, forward-thinking fashion watch design.

To mark the significance of this announcement, Fossil is debuting its first-ever brand retrospective: The (R)evolution of the Fossil Watch in Basel, Switzerland. This exhibit is a celebration of all that has made Fossil, Fossil. Fans of the brand will see first hand how vintage, nostalgia, innovation and creativity fueled the original fashion watch brand to transform the function of time-telling into something fun and fashionable. This retrospective invites guests to take a look at our past and visit our future.

Visitors to the exhibit will experience a unique look at the origin story of Fossil, and learn about our inspiration and icons, like our logos and collectable tins. This exhibit will travel around the globe including other cities in Europe with stops in Asia and the US, and parts of the exhibit will take permanent residence at the brand’s headquarters in Texas in the future.

Fossil states that just as traditional watches can be fun and accessible, so can smartwatches, packaging and beyond. They’re bringing their unique design and creative spirit to a part of the industry where that just doesn’t exist; creating beautiful watches and technology that you’ll want to wear again and again.

The brand has also announced the revival of the Fossil Collectors’ Club, a one-stop-shop featuring Fossil’s most-loved, most-anticipated vintage-inspired products.

Starting March 25, fans can visit our Collectors Club landing page (https://www.fossil.com/us/en/collectors-club.html) to learn more about the Collector's Club, sign up for early access to Fossil’s latest launches, and pop-up events around the globe.

Tags: fossil, the archival series, the (r)evolution of the fossil watch