TomTom launches new fitness tracker in India

TomTom (TOM2) India has launched the TomTom Touch fitness tracker that combines body composition analysis (BCA) with steps, sleep and all day heart-rate tracking, right from the wrist. The company also announced the launch of the TomTom Adventurer GPS Outdoor watch and the TomTom Spark 3 GPS multisport fitness watches range in India.

With the push of a button, TomTom Touch fitness tracker measures the percentage of body fat and muscle mass in the body. Body composition gives a user an advanced understanding of their fitness level and how it’s changing over time. Until now, this metric has been available with dedicated scales or expensive technology. The launch of TomTom Touch fitness tracker now makes BCA more accessible to a broader audience.

TomTom Touch fitness tracker is designed to be worn 24-7 and includes all the major features from the best fitness trackers available today. Tracking steps, sleep, all day heart-rate, calories burned, it also comes equipped with a sports mode for running, cycling or hitting the gym. You can also stay connected with smartphone notifications.

It’s easy to dive into your stats, view progress and share achievements with friends via the TomTom MySports companion app on your smartphone. Performance statistics and graphs help you make sense of your activities and the effect they have on your body composition over time.

The TomTom Adventurer is a new GPS outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. TomTom Adventurer is also equipped with a 24X7 activity tracker, multi-sport mode, built-in heart rate monitor, music player, barometer, compass and automatic lift detection for snow sports. It also comes with GPS tracking and Route Exploration, building on TomTom’s heritage as a global leader in navigation and mapping.

TomTom Spark 3 GPS Multisport Fitness watch range comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back. Routes are easily shared with friends after a run — meaning more exploration. These GPS Sports Watches have brand new, slimmer, sleeker straps in a range of colours to wear every day, while still ready to take on even the toughest workouts.

TomTom has also introduced a new division called TomTom Sports, the umbrella brand under TomTom that will house all the fitness products from the company. This emphasises TomTom’s focus on the fitness segment globally.

Pricing and Availability:

TomTom Touch will be exclusively available at Amazon.in at Rs. 13,999. The TomTom Adventurer will be available at all leading e-tailers by mid December 2016 at Rs. 25,999. TomTom Spark 3 will be available at all leading e-tailers starting at Rs. 13,999.