Polaroid is aggressively looking to be truly omni-channel by expanding its online retail presence.
With an aim to consolidate its presence in Indian TV Segment, Polaroid’s authorized India’s Licensee Powerful Technologies Private Ltd. has partnered with Staunch, leading omnichannel distribution player. Staunch will play a pivotal role in accelerating Polaroid’s digital retail presence in India.
In India, Polaroid has an exclusive license agreement with Powerful Technologies Private Ltd., to assemble and manufacture the LED TVs and monitors in their Noida facility.
Entered in the Indian market in 2017, Polaroid is planning to expand its product portfolio with the launch of its new range of Smart TVs, within the price range of Rs 7,499 – Rs 1,40,000. Along with expanding its physical presence in India through tie-ups, Polaroid is aggressively looking to be truly omnichannel by expanding its online retail presence.