Saturday, Oct 19, 2019 | Last Update : 08:47 PM IST

Samsung’s ‘Frame’ QLED TV sold out on Flipkart’s Big Billion Days sale

THE ASIAN AGE
Published : Oct 4, 2019, 4:05 pm IST
Updated : Oct 4, 2019, 4:27 pm IST

Flipkart put up the Notify Me sign for The Frame TV last night and said the TV will come back on sale again on the platform soon.

Interestingly, 25 per cent of the consumers who ordered The Frame QLED TV were from Tier 3 cities.
 Interestingly, 25 per cent of the consumers who ordered The Frame QLED TV were from Tier 3 cities.

Samsung’s The Frame QLED TV, a revolutionary lifestyle TV, which was offered on Flipkart during the Big Billion Days Sale at an attractive price of Rs 84,999, has been sold out before the end of the sale period. Interestingly, 25 per cent of the consumers who ordered The Frame QLED TV were from Tier 3 cities.

Flipkart put up the Notify Me sign for The Frame TV last night and said the TV will come back on sale again on the platform soon.

The 55-inch Frame QLED TV was offered on Flipkart at a price of Rs 84,999 with an additional Rs 5,000 cashback and a no cost EMI of Rs 3,541, making it a very attractive proposition for customers looking for premium televisions this festive season.

The Frame QLED TV is a lifestyle television from the Samsung stable, which transforms into a piece of wall art when switched off.

Samsung expects to take its market share in the 55-inch and above QLED TV segment from of 49 per cent to 60 per cent by the end of the current festival season, aided by success of The Frame QLED TV and other festive offers on QLED TVs in the offline retail space. This festive season, Samsung expects to sell 3 times more QLED TVs in the 55-inch and above category than last festive season.

Over the last one year, Samsung has seen a 64 per cent growth in the 55-inch and above TV segment. This trend of consumers upsizing to larger TV’s isn’t only limited to the big cities. Samsung has seen faster growth in the 55 inch and above TV segment in smaller towns. While metros and tier-I towns have seen a growth of 40 per cent in this segment, smaller towns have seen a growth of 55 per cent in this segment over the last one year.

The Frame QLED TV comes with Samsung’s Quantum Dot technology with 100 per cent color volume, 120 Hz refresh rate and HDR 10+ enabling beautiful colors, enhanced contrast and impeccable details for an exceptional picture quality. Moreover, the TV transforms into a picture frame when switched off and comes with over 1,200 artworks from around the world. The intelligent motion and brightness sensors in the TV detect your presence and turn the TV display into artwork, so you can enjoy your favorite art while you’re there. This is a Netflix recommended TV that is compatible with Bixby and Google Assistant so that users can change channels, adjust volume and control playback with their voice. Lastly, the TV comes with 10-year no screen burn-in warranty and three-year warranty on the panel.

Tags: samsung, samsung frame