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  Newsmakers   US to spend $1.25 million on Pakistan cartoon superhero

US to spend $1.25 million on Pakistan cartoon superhero

Published : Jun 25, 2016, 6:40 am IST
Updated : Jun 25, 2016, 6:40 am IST

The United States is spending over $1 million to create a cartoon superhero that teaches importance of “living a healthy, drug-free lifestyle” and “women’s empowerment” for kids in Pakistan.

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The United States is spending over $1 million to create a cartoon superhero that teaches importance of “living a healthy, drug-free lifestyle” and “women’s empowerment” for kids in Pakistan. The division of International Narcotics and Law-Enforcement Affairs issued a grant for a two season TV show that would “promote security and stability” in Pakistan.

“INL would like to develop a superhero animated cartoon series aimed at an older target audience (ages 14-25),” according to the grant announcement.

 

“This series would inform, educate, and positively influence Pakistani youth in an entertaining and engaging manner.”

“The series will incorporate social messaging that reinforces INL goals, such as counternarcotics, gender equality, the role of police in civil society, a fair criminal justice system, anti-corruption, religious tolerance, and other topics that promote security and stability in civil society,” the agency said.

The project will receive $1,250,000 to produce two 13-episode seasons. Each episode will be 11 minutes long. The series will air on public television in Pakistan and will also be advertised on social media, the agency said.

 

“The goal of each episode is to inform, educate, and positively influence Pakistani youth about the role and responsibilities of the police and criminal justice system.”

Location: Pakistan, Islamabad