The shooting of Shah Rukh Khan-starrer Happy New Year has brought an estimated $5 million to the UAE. The film commission said that its $5 million estimate for Happy New Year will be followed by a more precise figure this month or next.
The shooting of Shah Rukh Khan-starrer Happy New Year has brought an estimated $5 million to the UAE. The film commission said that its $5 million estimate for Happy New Year will be followed by a more precise figure this month or next. According to a report in the National, benefits to the Emirate’s economy would have included spending on hotel rooms, flights and equipment and space rentals. Happy New Year took three weeks to shoot and is the first full-length feature film to be shot almost entirely in the Emirates. The film is to be released in 2014. The film commission expects more interest from Bollywood now with two more films already confirmed. The commission did not provide details of the additional films. The commission worked with Shah Rukh’s production company, Red Chillies Entertainment for about a year to organise the shoot. “This is not just a dance scene, but about 80-90 per cent of the whole film that was shot in Dubai. We had to learn the logistics. Normally we’ve only dealt with a maximum of 40 people who come to do a dance scene in two to five days,” chairman of the film commission, Jamal Al Sharif, said.
