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  Newsmakers   29 May 2018  Twitter launches first-ever Rajinikanth emoji for Kaala, but fans are not impressed

Twitter launches first-ever Rajinikanth emoji for Kaala, but fans are not impressed

THE ASIAN AGE / PTI
Published : May 29, 2018, 1:42 pm IST
Updated : May 29, 2018, 1:42 pm IST

Twitter on Monday launched a special emoji for the superstar’s upcoming film but didn’t receive the expected response.

Rajinikanth in a still from 'Kaala.'
 Rajinikanth in a still from 'Kaala.'

Mumbai: Twitter on Monday launched a special emoji for superstar Rajinikanth's upcoming film ‘Kaala’.

‘Kaala’ is produced by Rajinikanth's son-in-law Dhanush's production banner Wunderbar Films.

 

According to the microblogging site, the ‘emoji aims to delight Rajinikanth's fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.’

"We are thrilled to partner with Wunderbar Films for 'Kaala' and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth.

"We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone,’ Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, said in a statement.

However, the emoji got a mixed response as some fans were hardly impressed with its design as they felt it was too dark and not visible at all.

Check out some of the reactions:

Meanwhile, another of the film’s trailer was released by the makers on Monday and this one too was high on action and the megastar’s dialogues amid the drama.

‘Kaala’ is set to hit the theatres on June 7.

Tags: rajinikanth, twiteratti, kaala movie, emoji
Location: India, Maharashtra, Mumbai (Bombay)