Forbes said that the world’s 10 highest-paid models banked a cumulative $109.5 million for the year.
Kendall Jenner topped a list on Tuesday of the world’s highest paid models, edging Gisele Bundchen out of the No.1 spot for the first time in 15 years in a ranking that reflected the growing power of social media influencers.
Jenner, 22, the half sister of Kim Kardashian, earned an estimated $22 million for the year thanks both to her runway fashion jobs and an 84 million Instagram following that helped her launch her own clothing line and win deals with the likes of Adidas and Estee Lauder, Forbes said.
Brazil’s Bundchen, 37, who has held the top spot since 2002, was ranked second this year with an estimated $17.5 million, Forbes said.
Chrissy Teigen joined the Forbes list for the first time, taking the no.3 spot with estimated earnings of $13.5 million. Teigen, 31, the wife of singer John Legend, is also prolific on Twitter and Instagram and has deals with brands like Smirnoff to boost her earnings from fashion.
Gigi Hadid followed best friend Kendall on the list at No. 5 with an estimated worth of $9.5 million.
At No. 7 with an estimated worth of $9 million was Karlie Kloss, she has a large social audience of over 12.6 million followers across different platforms, which has helped her grow Kode With Klossy, a nonprofit organisation that hopes to balance the gender disparity in software engineering and has educated more than 500 girls so far.
"I realized, here I am with this platform and reach to young women across the country and around the world," Kloss told Forbes. "If I could just help a handful of girls that would be really meaningful."
Among the top ten was also Liu Wen at No. 8 as the only non-white with an estimated $6.5 million.
Gigi's younger sister, Bella Hadid who has posed for brands like Dior, Nike, Nars made it to the list at No. 9 with estimated worth being $6 million.
This is the first time siblings have made it on the highest-paid models list.
Ashley Graham became the first plus-size woman to make the annual Forbes list of top earning models, ranked in 10th place with an estimated income of $5.5 million between June 1, 2016, and June 1, 2017.
Graham, 30, an outspoken advocate for body activism, in 2016 became the first size 16 model to be featured on the cover of Sports Illustrated. Her fashion lines with Dressbarn, H&M and Swimsuits For All helped get her on the Forbes list for the first time in her 16-year modeling career.
“With social media, there are more opportunities to create your own content and use your voice,” Ivan Bart, president of IMG Models told Forbes. “The stars are using it.”
Forbes said that the world’s 10 highest-paid models banked a cumulative $109.5 million for the year, before taxes and fees. It estimated earnings from income from cosmetics, fragrance and other contracts based on interviews with managers, agents and brand executives.