Western Express Highway Metro station to be rebranded

Jayashree Kurup of magicbricks.com; Priyadarshani Chatterjee, Miss India Miss World 2016 and Sudhir Pai, CEO, magicbricks.com, strike a pose during the unveiling of Mumbai’s first branded Metro Station ‘Magicbricks WEH’ on Tuesday (Photo: Shripad Naik)

Western Express Highway (WEH) Metro station will now be known as Magicbricks WEH Metro station, with the real estate portal, magicbricks.com, acquiring the branding rights for the station.

The station’s branding will be publicised inside the Metro, on the metro route maps and on the signboards and advertisement units inside and outside the Metro station.

Speaking at the inauguration of the new name for the station, Mr Sudhir Pai, chief executive officer, magicbricks.com, said: “The re-branding of the Metro station is a further step in our efforts to make the Magicbricks brand omnipresent and part of the everyday lives of our customers. This initiative will go beyond branding and station visibility. An innovative experiential zone will be unveiled soon, which will add utility value and convenience to the property buying process.”

In the second phase, the company plans to make the station more interactive by introducing the experiential zone. Magicbricks will also allow builders to use this branding platform to reach out to their specific consumer base.

The Mumbai Metro has 12 stations that connect Versova to Ghatkopar. Magicbricks WEH is at a strategic location between Andheri and Chakala, which attracts the maximum number of office commuters. Being visible from the WEH Flyover, the station is a perfect destination from which to target office-goers, with the head offices of various big organisations located in the same region. The exclusive advertising rights of the Mumbai Metro are with Times OOH, Magicbricks said in a statement on Tuesday.