Besides, the BJP has created a WhatsApp group for each region which also comprises the representatives of party MLAs.
Mumbai: In a bid to showcase the work done by the BJP-led state government in the past five years, the party has created a page titled ‘Durdarshi Sarkar Maharashtra Cha Adhikar, Punha Ekda BJP Sarkar’ (A farsighted government is Maharashtra’s right, let’s bring back the BJP government).
Around 150 people from Singapore, Australia, UK, Belgium and Germany are involved in the campaign. Besides, the BJP has created a WhatsApp group for each region which also comprises the representatives of party MLAs.
A BJP office-bearer said that the party will reach out to people through these groups, informing them about the work done and the proposals put forward. The BJP will run the entire campaign positively. He said that information on all development works has been provided and content is being prepared abroad in the form of infographics and memos. He added that six people are working in each region of Maharashtra to spread the message at the ground level.
The BJP has divided Maharashtra into six divisions i.e. Mumbai, western Maharashtra, northern Maharashtra, Marathwada, Konkan and Vidarbha. The war room of the social media campaign is located in London. The office-bearer said that the content uploaded on the region-wise WhatsApp groups will be forwarded to WhatsApp groups created for each ward, mandal and district. In this way, the party will reach out to the people of the state.
The Facebook page will display the state and central government’s schemes and policies in the last five years.
Santosh Gupta, international campaign coordinator on social media, told The Asian Age, “Chief minister Devendra Fadnavis has displayed strength of character and a focused approach in solving the problems at hand rather than just looking at incremental changes. Good governance translates into electoral gains, and NRIs would like to highlight the good governance aspects of the past five years of this government.”