Bengal key state for Australia tourism

Kolkata: West Bengal has emerged as a key state in India to boost tourism in Australia.

According to a latest report by Tourism Australia, over 11,400 tourists from the state visited Australia spending AUD 55million (approx. Rs 275 crores) on their Australian holidays for the year ended June, 2017.

The state also contributed to a solid growth of 97 per cent and 90 per cent in arrivals and spends respectively for the same period. The report also suggests that the arrival figures for the period have reflected over 277,100 tourists visiting Australia from India.

This has led to a growth of 15 percent, relative to the same period last year, making India the ninth largest in-bound market for tourist arrivals in Australia and the rise also marks a double digit growth for the fourth consecutive year, the report says.

Giving details on the tourism statistics country manager of Tourism Australia Nishant Kashikar said, “Over the years, we have undertaken several focused campaigns as part of our consumer outreach efforts. We work closely with our key Aussie Specialist Agents and airline partners to offer a compelling reason for potential travellers to choose Australia as their next holiday destination.”

He added, “Visitors from West Bengal are looking forward to luxurious experiences, including aquatic and coastal  history and cultureon their Australian sojourn. With a growing penchant for travel, we expect growth from our top metro cities to continue over the years to follow.”