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  Metros   In Other Cities  02 Mar 2017  Tamil Nadu boycott to cost cola firms Rs 14,000 crore

Tamil Nadu boycott to cost cola firms Rs 14,000 crore

THE ASIAN AGE.
Published : Mar 2, 2017, 7:18 am IST
Updated : Mar 2, 2017, 7:32 am IST

A prolonged boycott could cause a loss of Rs 1,400 crore to the soft drink majors.

Echoing their protest against selling drinks from the foreign majors and supporting the ban called for by common people, many retailers and wholesalers have stopped procuring and supplying the colas.
 Echoing their protest against selling drinks from the foreign majors and supporting the ban called for by common people, many retailers and wholesalers have stopped procuring and supplying the colas.

Chennai: Thousands of shops across Tamil Nadu began a boycott of Coca-Cola and Pepsi from Wednesday morning to boost local manufacturers. A prolonged boycott could cause a loss of Rs 1,400 crore to the soft drink majors.

Echoing their protest against selling drinks from the foreign majors and supporting the ban called for by common people, many retailers and wholesalers have stopped procuring and supplying the colas.

“The demand from the masses has come down. I have seen kids asking their parents to not buy Coke, go for homegrown brands,” trader V.P. Mani said.

Tags: coca-cola, tamil nadu, soft drink, pepsi
Location: India, Tamil Nadu, Chennai (Madras)