Friday, Jun 25, 2021 | Last Update : 02:09 AM IST

  Life   Relationship  19 Aug 2017  Happiness in love has more to do with brand compatibility

Happiness in love has more to do with brand compatibility

THE ASIAN AGE
Published : Aug 19, 2017, 1:04 pm IST
Updated : Aug 19, 2017, 1:21 pm IST

According to researchers that partners who do not hold much sway in a relationship feel stuck with their partner’s choice of brands.

Experts from Duke University in the US, who conducted the study say that preferring different brands can affect happiness in relationships as well. (Photo: Pixabay)
 Experts from Duke University in the US, who conducted the study say that preferring different brands can affect happiness in relationships as well. (Photo: Pixabay)

A new research has revealed that while guzzling on a drink your partner likes may seem trivial, it can actually spell doom for a relationship.

Experts have discovered that partners who do not hold much sway in a relationship feel stuck with their partner’s choice of brands.

 

So even they do not like drinking a particular brand of aerated drink, they are stuck consuming it because that is what the dominant partner puts in the fridge. Researchers say, this in turn, makes them unhappy in love.

Experts from Duke University in the US, who conducted the study, say that preferring different brands can affect happiness in relationships as well.

Gavin Fitzsimons, who is the lead author of the study, said that happiness in a relationship has to do less with common backgrounds, religion or education and has to do more with the notion of brand compatibility.

Co-author Danielle Brick added that while it won’t break a couple up, it leads to the more timid partner becoming less happy.

 

Fitzsimons recommends one finds out if they are compatible with their brand choices before getting into a relationship.

Tags: couple, brand consciousness, unhappiness, love, relationship, health and wellbeing, brand compatibility