This young rapper’s new music video aims to be relatable to every listener, irrespective of whether they understand rap or not...
Rapper Karthik Gubbi might certainly have struck a chord with Bengaluru’s youngsters. But, it’s clear that the young artiste now wants to rise above his city connect: His first music video, Little Little Things, aims to be relatable to every listener irrespective of their understanding of rap or not. The Bengaluru boy shot to fame after Amma a Kannada Rap sung by him along with Tejas Shankar made it as the Song of the Week on BBC Radio in the UK last year. In a candid chat, he tells us more...
Stressing on how the duo plans to take a detour from the norm, Gubbi shares, “This video is a mixture of rap and singing. The highlight is that we’ve broken the usual rhythmic order of how a track is made i.e. with rap and singing and so on and so forth. In the past, a lot of people have told me that my rap is not very relatable, so we have taken that into consideration too. That aside, the music video runs along a very funny theme. So, wait and watch! “The true blue Bengalurean owes the collaboration to sheer serendipity. This video is a collaboration with musician Madhura Gowda, and is set for release towards the end of September.
“Madhura and I have been performing since October 2017. It has been a great journey ever since. We worked on a bunch of songs, and we both have a very similar vibe. She’s the first artiste I’ve co-written the song with,” he says.
Tight lipped about the music video, Gubbi is also lying low with the publicity. Speaking of which he says, “ I don’t wish to divulge a lot, and want to reserve some space for suspense. The budget has been about `50,000 for this video. We have pinned our hopes on the fact that the song is really relatable and something all listeners can understand. It’s a digress from hardcore rap, so I hope to see more people liking and sharing it.”
That aside, Gubbi also has a full-fledged 10-track album in the pipeline, On which he explains, “Yes, this is a solo venture, themed along the lines of Naanu Gubbi. Who are you. It’s got the right element of soul and sass. That’s all I can say for now,” signs off Gubbi.